Condition Critical (MSF)
Condition Critical is a groundbreaking digital campaign by Medecins Sans Frontieres to raise awareness about the conflict in Eastern Congo.
‘The last chapter of Condition: Critical featured stories directly from Congo – just their voices and photos to accompany them. It proved to be the strongest part of the whole campaign and the engagement that people felt having watched them was amazing (as you can see from the message map). Unsurprisingly, people within the organisation are suddenly keen to learn more from duckrabbit about how to produce this kind of multimedia, to better make our patients voices heard.’ Pete Masters, Web Editor, MSF
Duckrabbit has played a dual role in the campaign. Firstly we trained members of the MSF communications team to gather audio and photography and secondly we then used the materials to produce the four films featured in the final surge of the campaign.
The results have been remarkable:
The website had 350000 visits between November 2009 and March 2010.
60% per cent of people who start to watch a video on the website, watch it all the way through to the end.
The videos have also been featured and embedded on dozens of other websites including The Telegraph, Sky News and Boing Boing.
Over 10000 people have visited the website as a result of links to it from Facebook, blogs like The Travel Photographer and other influential websites.
Over 2000 people have left messages of support on the website.
The videos were screened for two days in a shopping centre in Belgium, reaching thousands more people
We’re particularly proud of this project because it demonstrates both that duckrabbit’s training is effective and that well produced audio slideshows can be more powerful than video. It’s especially important that the videos tell the stories of the people featured in their own voices.
‘I’ve appreciated your strong commitment to the project; your perseverance, hard work, and integrity; and above all your grasp of the reality of DRC and how to tell these stories in way that is compelling, dignified and at the same time raw and honest. Thank you.‘ Jake Wadland, Condition Critical Coordinator
Since we completed the project MSF have contracted us to train all of their UK communications team.
‘Before doing this training I felt I could have a decent stab at recording audio in the Congo. I now know that it would have taken some sort of miracle for me to get really useful audio. I now have the tools to come back with something a bit special. Thank you.’ Robin Meldrum, Publications Officer MSF
MSF UK now not only have the ability to produce multimedia for their own websites but also to offer the work for publication on some of the world’s biggest websites. Remarkably audio slideshows they have produced have been published on the BBC, The Guardian and The New York Times’ website.
‘Many people at MSF believe this is a breakthrough in getting the stories out there, for a bigger audience.’ Bruno Du Cock, MSF Picture Editor
We recommend that you take time to experience the videos and the messages left by viewers on the Condition Critical website here. Alternatively you can watch them embedded below:
Mar 09, 2010 | Categories: DUCKRABBIT SHOWCASE, HUMANITARIANISM, TRAINING | Tags: audio slideshow, condition critical, duckrabbit, msf | 1 Comment »
Audio Slideshow – Lisa Hogben V Stevie Smith
duckrabbit has been experimenting with mash-ups between poetry and photography, two of the loves of Benjamin’s life.
I think they work quite well.
This one features Stevie Smith’s Not Waving But Drowning, Lisa Hogben’s photography and Moby.
Aug 05, 2009 | Categories: ART | Tags: audio slideshow, Benjamin Chesterton, Lisa Hogben, Not waving but drowning, Stevie Smith | 1 Comment »
PRAYING FOR THE RAIN – audio slideshow
To watch the audio slideshow click on the play triangle in the bottom left hand corner of the player.
PRAYING FOR THE RAIN
is duckrabbit’s award winning portrait of one of the many camps
housing Kenyans displaced by 2008’s post election violence
Mar 30, 2009 | Categories: DUCKRABBIT SHOWCASE, HUMANITARIANISM, KENYA BURNS | Tags: audio slideshow, Benjamin Chesterton, conflick, Dolphine Emali, duckrabbit, KENYA BURNS, Nakuru, violence, Yasuyoshi Chiba | 1 Comment »
duckrabbit wins a POYI award
duckrabbit are very pleased to announce that our audio slideshow ‘Praying for the rain’ was placed third in the News Multimedia awards of the recent Pictures Of The Year International Awards.
We’re dead chuffed.
Congratulations to all the other winners.

Mar 25, 2009 | Categories: NEWS | Tags: audio slideshow, AWARD, duckrabbit, multimedia, POY | Leave A Comment »
INNOCENCE
To play please click on the play icon in the bottom left hand corner of the player.
INNOCENCE is duckrabbit’s reflection
on the fate of Sri Lanka’s child soldiers
This is the video version
INNOCENCE – Sri Lanka’s Child Soldiers from Benjamin Chesterton on Vimeo.
Mar 25, 2009 | Categories: DUCKRABBIT SHOWCASE, HUMANITARIANISM | Tags: audio slideshow, Child soldiers, David White, duckrabbit, innocence, Sri Lanka | 2 Comments »
FAIRGROUND ATTRACTION
We hope you enjoy this portrait of the world famous Carters Steam Fair. If you would like to purchase a very collectible print of any of the photographs please email david@duckrabbit.info
The World famous Carters Steam Fair is a thing of wonder.
duckrabbit lifts the lid on the magic.
Mar 25, 2009 | Categories: COMMISSIONS, DUCKRABBIT SHOWCASE | Tags: audio slideshow, Carters Steam Fair, David White, duckrabbit | 3 Comments »
OUT OF THE BOX
In 2008 duckrabbit was commissioned to make a piece about Riverford, the Uk’s biggest veg box grower.
Benjamin first met Guy Watson, owner of Riverford, back when he was producing documentaries for Radio 4. Guy is the dream person to interview because he’s passionate, eleoquent and quite frequently controversial.
All the photos and audio for this piece were recorded in one day, which shows our ability to work fast without compromising quality.
Mar 24, 2009 | Categories: COMMISSIONS, DUCKRABBIT SHOWCASE | Tags: audio slideshow, Benjamin Chesterton, David White, Guy Watson, organic, riverford, veg box | 1 Comment »
ENOUGH
duckrabbit believes that ENOUGH
speaks for itself
Mar 05, 2009 | Categories: DUCKRABBIT SHOWCASE, HUMANITARIANISM, KENYA BURNS | Tags: audio slideshow, Benjamin Chesterton, Dolphine Emali, duckrabbit, Yasuyoshi Chiba | Leave A Comment »
CHUCKING OUT
To play this audio slideshow click on the play icon in the bottom left hand corner of the player.
duckrabbit presents CHUCKING OUT
a portrait of late night British drinking culture
(please be warned that this feature has strong use of language that some people may find offensive)
Mar 04, 2009 | Categories: ART, DUCKRABBIT SHOWCASE | Tags: audio slideshow, Chucking Out, David White, drinking, duckrabbit | 1 Comment »

