The BBC falls for another PR masterpiece?
Written by duckrabbitIs this story just PR spin?
It certainly looks like it to me … some hashed up copy that’s come from Reuters. The clever headline has ensured the story is the second most popular on the worlds biggest news website.
Just think of the value in terms of publicity?
Priceless.
Author — duckrabbit
duckrabbit is a production company formed by radio producer/journalist Benjamin Chesterton and photographer David White. We specialize in digital storytelling.