Time uses RED camera to shoot cover !!!

Well, so what. Whoopdedoo. How exciting for all those involved. I read a few days ago about how Time mag in the states had used a RED camera (which is a video camera in case you didn’t know, albeit a blinkin’ posh one) to shoot their magazine cover. Great plug for RED, and Time get to shout about it too, even though no-one really cares. I tell you what though, in this instance I care, not because of the camera, but because of the subject. Take a minute to look at the ‘video’ on the link above. The sound seems to have got mixed up on the above, but you don’t need the sound on it. All I see is a screaming baby in an environment totally alien to them. Thing is, the baby keeps on screaming, and no-one comes to help.
Time are so proud of enabling this situation that they proceed to show you how they upset the children so much (they had to use 4 babies, maybe not all of them were adequately distraught at any one time) in the video below:

(Apologies for the ad at the beginning)

Time are proud of this fiasco. I watched that video, and I’m really pissed off. How dare they treat those children like that? Just so they could get a photo ( and a crappy one at that) to illustrate their notion that the noughties were a bit rubbish. I don’t know who I’m more pissed off with, the photographer, for letting the babies get so distraught, or the egotistical parents who are happy to let their kids get totally distressed just so that they can boast to their friends that their little Tullulla Whimsical Fannybottom jr is on the cover of time, and, ooh, it was shot on a RED camera. Pathetic.

Time, the photographer Finlay McKay and the parents should all be ashamed, they certainly should not be boasting about their so called achievement, which, btw, esquire mag beat them to a few months ago. I do believe Esquire achieved their cover image without engineering fear and upset in babies.