The Prix Pictet comes with a serious wad of cash, over $100000, so you would expect it to focus on serious work.
Infact its a serious prize in photography that focuses on perhaps the most serious issue of the twenty-first century: sustainability.
Paul Kerley has produced a superbly serious slideshow on the BBC website featuring some of the most serious photos considered for the award which went to Benoit Aquin for his serious series ‘ The Chinese dustbowl’.
Check it out, seriously.
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