The projects called ‘Wisdom’.¬† It’s receiving widespread love. It will probably be a number one seller in America.
Basically it involves the photographer Andrew Zuckermen (and his team) traveling the world to interview famous people about what ‘wisdom’ means.¬† Nothing wrong with this except he manages to make it mind numbingly bland and boring. The misguided aesthetic of the piece takes precedence over anyone saying anything interesting in depth … its a film of coffee book soundbites for the middle class self help generation (of which I am one) …¬† Reassuring but ultimately meaningless. Perhaps I’m being unfair and the book has more depth to it.
He includes a ‘making of video’ … so actually the person you hear talking the most is Andrew Zuckerman.¬† He tells us that if you take people out of their environment, put them on a set in front of VERY bright lights then you will be able to capture their ‘essense’.¬† mmm.
You can see our own duckrabbit projects here.
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