No doubt if you’re staging a new exhibition, play or ballet; if you’re restoring, or are custodian to one of Britain’s glorious buildings or churches, then you have a fantastic story to tell. Too good for a press release.
At duckrabbit we’ll take that story and shape it in such a way that it cannot fail to connect with the public and engage them in your work and we’ll do that using audio slideshows.
Why?
Audio slideshows are increasingly being recognized as one of the most powerful and cost effective ways for the arts and heritage industries to grab the public’s attention.
On the BBC website audio slideshows regularly feature in the top ten of the most clicked content. They have an incredible power to draw an audience, even more so than video. Most recently they’ve been used to promote exhibitions by the Wellcome Collection and the British Museum, as well as cover iconic events, like the death of Michael Jackson.
Ever heard of Carter’s Steam Fair? Ever wanted to visit the fair? Probably not. We certainly hadn’t until we were commissioned to make a piece about them. Now watch our feature and ask yourself whether you’re more or less likely to visit the fair?
Its hard to imagine a more appealing way to sell Carters to the public, or get across the magic of the fair. That’s why duckrabbit’s work is such a powerful and cost effective marketing tool that will help to get you noticed.
How?
Firstly it will enrich your website, impress donors, look amazing projected onto a wall and kick any conference off with a bang. Most people are aural or visual learners, which means that multimedia is more effective at getting their attention than text.
Secondly the media are always looking for strong content and a well produced audio slideshow has a good chance of finding a place on the BBC or a national or local newspaper’s website. duckrabbit’s own photographer David White was featured on the Today programme after we approached them with a feature showcasing his work capturing Brunel’s architectural legacy.
Thirdly duckrabbit will provide you with a valuable archive of pictures that can be used for other marketing purposes. If you click here you’ll be taken a to a page containing a number of our shoots, including towards the bottom of the page one we did for the London Underground.
Fourthly not only is our work a lot stronger than video (our awards prove that) it is also far less expensive.
Want to know more?
Please get in contact with duckrabbit or visit our ABOUT US page.
Want to see more?
Sometimes the story is the place. Watch the haunting tale of the British village of Imber, abandoned to American troops during the Second World War, and now being restored by the Churches Conservation Trust.
You may have a photography exhibition to promote? Again a duckrabbit audio slideshow placed on your website or offered to the media is demonstrably powerful marketing tool. Here’s one we created about David White’s work photographing Brunel’s heritage using a replica camera of the one used so famously to shoot Brunel.
Finally sometimes the story is the company. That’s what we found at Riverford Organics, the Observer Awards Ethical Company of the year, who commissioned us to make a piece about them.
