Duckrabbit was commissioned by Médecins Sans Frontières as the creative agency on their fundraising campaign, MSF delivers. This multimedia campaign, launched on 19th September 2011, focused on MSF’s maternal and child health care work in the war-torn Democratic Republic of the Congo.
Duckrabbit spent ten days in Eastern Congo following British midwife Sam Perkins in the MSF-supported maternity hospital in the remote outpost of Masisi.
Duckrabbit produced a range of media for this campaign, including:
- A series of photofilms entitled Healing, Heroes and Hope. These formed the centerpiece of the MSF delivers campaign website
- A 3D photofilm. This groundbreaking production premiered at an MSF donor event at the Royal Society of Medicine and subsequently was exhibited to the public for a week at London’s Spitalfields Market.
- A series of radio adverts, featuring Oscar-winning actor Jim Broadbent. These were broadcast on UK radio stations: Heart, LBC, Gold, Kestral FM, Smooth Radio and Jazz FM, as well as online on Spotify.
- Web TV pre-roll advertisements run on The Guardian and Channel 4 On Demand websites.
- Photography for a London Underground poster campaign, a nationwide train station liveboard campaign and all of MSF’s print campaign material.
